Mark Johnson is a co-founder and Senior Partner of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore and Switzerland, which he co-founded with Harvard Business School professor Clayton M. Christensen. He has been a strategic advisor to both Global 1000 and start-up companies in a wide range of industries—including automotive, health care, aerospace/defense, enterprise IT, energy, and consumer packaged goods. He has advised Singapore’s government on innovation and entrepreneurship.

Mark’s most recent work has focused on helping companies envision and create new growth, manage transformation, and achieve renewal through business model innovation, and he is a frequent writer and speaker on these topics.

He is the author of the new book Reinvent Your Business Model: How to Seize the White Space for Transformative Growth (July, 2018) and coauthor of the book Dual Transformation: How to Reposition Today’s Business While Creating the Future (April, 2017), a blueprint for how successful companies can leverage disruptive change to fortify today’s business and create tomorrow’s growth engine.  He is also the author of the best-selling book Seizing the White Space: Business Model Innovation for Growth and Renewal and coauthor of the McKinsey award-winning Harvard Business Review article, “Reinventing Your Business Model.” In addition, Mark has published articles in the Sloan Management Review, BusinessWeek, Advertising Age, and National Defense.

Prior to co-founding Innosight, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and implementing comprehensive change programs. Before that, he served as a nuclear power-trained surface warfare officer in the U.S. Navy.

Mark received an MBA from Harvard Business School, a master’s degree in civil engineering and engineering mechanics from Columbia University, and a bachelor’s degree with distinction in aerospace engineering from the United States Naval Academy.

Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.

 


PUBLICATION HIGHLIGHTS


Reinvent Your Business Model: How to Seize the White Space for Transformative GrowthReinvent Your Business Model: How to Seize the White Space for Transformative
Growth

Harvard Business Review Press, June 2018

 


Dual Transformation How to Reposition today's business while creating the futureDual Transformation: How to Reposition Today’s Business While Creating the
Future

Harvard Business Review Press, April 2017

 

Seizing The White Space Business Model Innovation for Growth and RenewalSeizing the White Space: Business Model Innovation for Growth and Renewal

Harvard Business School Press, February 2010

 

Harvard Business Review Logo Thumbnail 130 x 130“New Business Models in Emerging Markets”

Harvard Business Review, January-February 2011

 

 

Harvard Business Review Logo Thumbnail 130 x 130“How to Jump Start the Clean Tech Economy”

Harvard Business Review, November 2009

 

 

Harvard Business Review Logo Thumbnail 130 x 130“Reinventing Your Business Model”

Harvard Business Review, December 2008