The first mile of innovation – that critical stretch when your idea moves from concept to the real world, where it will fly or fail. This is your guide through that perilous but promising terrain. Scott D. Anthony, managing partner of Innosight, shows how to navigate the uncertainty, learn from creative experimentation, and increase the odds of your new venture’s success.



Scott D. Anthony

Scott D. Anthony is the managing partner of Innosight, a consulting and investment company that focuses on strategic transformation, disruptive change, and business model innovation. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures). In his decade with Innosight, Scott has advised senior leaders in companies such as Procter & Gamble, Johnson & Johnson, SingTel, Kraft, General Electric, LG, the Ayala Group, and Cisco Systems on topics of growth and innovation

BUZZ FOR "The First Mile"
  • "The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago."

    Aaron Levie
    Cofounder and CEO, Box
    Inc. magazine's 2013 Entrepreneur of the Year
  • "I like this book a lot. Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes discussed in this book that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will."
    Clayton M. Christensen
    Kim B. Clark Professor of Business Administration, Harvard Business School
    Author, The Innovator's Dilemma